Man sends 400 “saw your company is growing” messages to companies actively laying people off

A sales development representative has sent 400 LiedIn messages saying “saw your company is growing” to companies that are actively laying people off, entering restructuring, freezing hiring, or quietly removing the word “team” from their careers page.

The campaign was described internally as “trigger-based personalisation at scale.”

“I wanted the messages to feel relevant,” said SDR Connor Miles, who built the sequence after filtering for companies mentioned in recent news. “Technically, layoffs are a form of movement. I stand by the trigger.”

Recipients included several VPs of People, two CFOs managing cost-reduction programmes, and one founder who had just posted a crying selfie about making “the hardest decision of my life.”

Miles said the outreach performed well because several prospects responded within minutes.

“One said, ‘Are you joking?’” he explained. “That’s engagement.”

The message began: “Hey Sarah, saw your company is growing — exciting times!” before transitioning into a pitch for revenue intelligence software that helps teams “do more with less,” a phrase now legally required in all B2B SaaS copy.

LiedIn said it is developing an AI feature to detect whether “growth” means hiring, firing, panic, acquisition, rebrand, new CFO, or one intern changing the company banner.

“We believe professional outreach should be human,” said LiedIn product lead Mara Dent. “At minimum, it should know whether the company is expanding or holding a 9 a.m. all-hands with cameras optional.”

Sales leaders defended the campaign, arguing that perfect context is impossible at scale.

“You can’t expect reps to read every company update,” said Miles’ manager. “That would turn outreach into research, and research does not integrate cleanly with our dashboard.”

The agency behind the sequence has already included the campaign in a case study, noting a 12% reply rate and “high emotional resonance among senior decision-makers.”

At press time, Miles had launched a follow-up message reading: “Just circling back — hope the restructuring is going well.”